Storeplay Tradie Network

Return you can measure.

Set your spend and your numbers. We'll show you the breakeven KPI to hold the campaign to — before it goes live, not after.

Start here

Let's tailor this for you.

Tell us who you are and see the breakeven number modelled for your brand.

First nameLast nameBrand

Choose your campaign model

What does success look like? Pick the one that matches your objective.

Campaign spend

Stores × weeks × rate. This is the number the offer has to earn back.

Number of storesNumber of weeksRate / store / week$

Total campaign spend$3,000

Your value assumptions

Complete the details below — they drive your end result.

Value per customer$What a new customer is worth to you — lifetime value, or the first job if it's a one-off.Scan → signup rate%Of people who scan the QR code, the share who complete the form.Signup → paying%Of people who complete the form, the share who become paying customers.

Your breakeven KPI

The number to hand to the campaign before the trial starts, not after.

Customers required3.0

Signups required15

QR scans required50

Scans per store, per week

2.5

Hand this number to the campaign before it launches.

Forecast

Estimate scans from footfall, or key in the real number once the trial is live.

Footfall exposed to the screenBased on RSEA's ~3,000 tradies a month across 5 stores. Swap in real footfall for other retailers.QR scan rate (% of footfall)%Retail signage with a clear offer scans at roughly 2–5% of exposed traffic. Set conservatively — tradies are task-focused, not browsing.

Estimated QR scans over the campaign83

Projected signups25

Projected paying customers5.0

Projected value generated$4,950